RAND study: modest marketing and signage improvements effective at boosting park activity

October 27, 2013 by Julie Wedig

RAND Corporation, a nonprofit research company, recently released results from a study of 50 Los Angeles parks, indicating that a modest increase in marketing efforts can provide an increase of 7–12 percent in park exercise and activity – a cost-effective way to improve a community’s overall health.

It’s recommended that adults participate in 150 minutes of physical activity each week, and children participate in 60 minutes each day.

Dr. Cohen, the study’s lead author and a senior natural scientist at RAND says, “When physical activity opportunities and reminders become more obvious, whether they are overt signs or notices for classes or new walking paths, they may lead people to becoming more active, especially if they are already in a park.”

Find out more about the study from RAND Corporation’s recent release.

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