Updated May 20, 2014
This survey now closed. Thank you for participating!
General Mills’ GoodWorks program is a way for its employees to volunteer their professional expertise in areas like strategic brand planning, consumer research, management consulting and marketing communications. GoodWorks is the brainchild of Mark Addicks, General Mills CMO (Chief Marketing Officer) and a Parks Foundation Director.
Since GoodWorks debuted, more than 200 General Mills employees have volunteered for 36 projects. Now we’re one of them!
This spring, a team of General Mills GoodWorks volunteers is developing a Brand Meaning Roadmap for the Parks Foundation.
Our Brand Meaning Roadmap will help “outline what the organization believes, your purpose as an organization, and some starter ideas about how to apply it to the work you’re already doing,” our GoodWorks team lead, David Oehler explains.
Here’s where you come in: The GoodWorks team wants to hear from you! To help the Minneapolis Parks Foundation better meet the needs of the community, we would appreciate five minutes of your time to complete a short survey.